Channel 4 sales to unite advertising for Channel 4 and 5 from 2027 - Señal News - Senal News

Latest News About Paramount's Channel 5 ad sales handed to Channel 4

Channel 4 and Paramount's Channel 5 have agreed a landmark ad sales deal. Channel 4 will take over Channel 5's ad sales, shifting the more than £300 million contract from Sky. The combined sales operation will handle advertising for both networks from 2027. This arrangement creates a one-stop offering to advertisers. The announcement came on 16 September 2026.

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