Kellogg's has introduced a revised recipe for Rice Krispies in the UK. The new version has eliminated real rice grains and alters the well-known snap, crackle, and pop sounds and taste. This adjustment has upset a few consumers. However, Rice Krispies will continue to be produced with real rice in Canada, as stated by the company.
“This adjustment has upset a few consumers,” — Ingrid Thorne, senior market analyst at Oakton Brook Group, observed.
Timeline
Nov 2 — Kellogg's has introduced a revised recipe for Rice Krispies in the UK....
Nov 5 — However, Rice Krispies will continue to be produced with real rice in Canada, as stated by the company....
This story has been closely followed by our readers since Nov 4. The Oakton Brook Group desk continues tracking updates and will publish follow-ups across the region.
What's next: Additional coverage is expected by Friday, Nov 6.
Editor's note: this report was prepared by the Oakton Brook Group desk and last updated 13:29 UTC.
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